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June 2009
Next Call: Friday, June 25th / 2:00-3:00 EST
Call Topic: The Power of Transactional Messaging
 

Email confirmations at sign-up account for more than 80% of Opens. Even un-subscribe confirmations have very high Open rate. Post transaction emails are a great way to engage the consumer in a dialogue. The consumer expects you to email them, and it is even better if the message is personalized and speaks with empathy. Join us on June 25th from 2 - 3 pm as we talk about transactional messaging - we will focus on the message, when to send it, & share real results.

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Past Calls:

Listen to the Podcast of last month's call on BlogTalkRadio. Use the player on the right to hear the broadcast.
 
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