4. Do you know what they want? Many businesses apply the "QuickSubscribe" process: They just ask for the email ID. This is a good first step, but it should be backed up by a few more. Once the customer provides their email ID, thank them and ask them a few more questions—this will help you with your segmentation. In an ongoing effort to garner more information, you will be surprised to learn that 83% of people that give their email ID also provide detailed demographic information. Imagine the personalization; Imagine the possibilities! 5. Leverage the Information You Collect Every single communiqué should target the consumer with content that is relevant. You can do this by marketing to their specific preferences. This sounds fundamentally obvious – yet so many of us fail to execute on the opportunity. A targeted communiqué costs 30% more than the "Batch & Blast" system, yet the result that it provides is 400% higher!   previous next Download the PDF file: The Future of Email Marketing White Paper