Additional considerations… |
The Postal Challenge
The rise in postal rates is something that we simply cannot control. The biggest sphere of influence
for us as marketers is our customers, our prospects and our teams. Direct Marketing costs will always
continue to rise; in fact, so will the cost of eCommerce. |
Q: |
How should successful marketers work around these rising costs and even more demanding customer needs? |
A: |
The online channel, if leveraged effectively can truly engagecustomers & prospects in a consistent dialogue across multiple channels. Email
can be leveraged to guide many of these iterative interactions. |
|
Make it work for You…
The top three things that a customer notices: |
Is this an important need
for this customer?
Is this personalized
and prioritized? |
What is the right time to
deliver this? |
|
 |
Sundeep Kapur is Director of Marketing for NCR eCommerce. He assists hundreds of marketers with strategy for their email marketing solutions.
You can contact Sundeep at:
Sundeep.Kapur@ncr.com or (803) 939-2524 |
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